What is even more interesting for marketers is that 59% of people that belong to this generation tend to click on ads and buy the products recommended to them. One fourth of the younger population (Generation Z and millennials) immediately clicks on an ad after seeing it, 30% make an online purchase and another 20% make an offline purchase. 41% of Gen Zers and millennials take action after seeing a sponsored ad. Gen Z statistics meanwhile show that only 52% consider them the most important device, while in the Middle East and Africa where 99% of Gen Zers own smartphones, 79% say it’s their #1 device to access the internet. Generation Z technology and social interest data reveals that 96% of this age group living in North America have phones. Nearly all Generation Z individuals worldwide own a smartphone.Īs many as 98% of all Generation Zers worldwide own a smartphone, the GlobalWebIndex report confirms. In any case, the US Census Bureau projects that by 2026 the majority of this generation will be non-white.ģ. Interestingly, the percentage of millennials, Gen Zers, and Gen X-ers identifying as Black hovers around 15%. Gen Z statistics further show that 6% claim they are Asian compared to 4% of millennials. So, if you look at data on the Gen Z demographic profile, you will observe that one in four identifies as Hispanic, while that number with millennials stands at 17%. To put things into numbers, currently 61% of US millennials identify themselves as white while for Gen Zers, this percentage amounts to 52%. Generation Z is the most racially and ethnically diverse age group in the US. Facts about Generation Z, therefore, show their expectations are high on the seamlessness of everything. What is characteristic about the Generation Z population (individuals born after 1997) is that they are the first digitally native age group, i.e. That translates to 2 billion Gen Zers worldwide, and data shows this already is the largest cohort alive. The Gen Z age group c urrently occupies a little over one-quarter of the global population. Gen Zers make up 26% of the global population.
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